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Businesses Value Video Marketing, Here's Why You Should Too!

We filmed the walkout videos for the Tulsa Oilers Hockey Team for the 2022-2023 and 2023-2024 Seasons.
Tulsa Oilers Hockey Team

The Importance of Video Marketing

A study conducted by NogenTech found that 91% of marketers are using video content in 2023. In today's digital age, video marketing has emerged as a pivotal tool for companies across various industries to engage with their audience. The prevalence of social media platforms, along with advancements in technology, has made video content more accessible and shareable than ever before. From multinational corporations to small startups, companies of all sizes are harnessing the power of video to tell their brand story, showcase products, and connect with consumers on a deeper level. Everyone is doing it, so it must mean it's working. But, becuase everyone is utilizing video marketing, you must stand out.

Video Marketing in Tulsa, Oklahoma

One of the primary reasons why companies are increasingly turning to video marketing is its unparalleled ability to capture attention in a crowded online landscape. With the average person spending a significant amount of time consuming video content on platforms like YouTube, Instagram, and TikTok, businesses recognize the need to adapt their marketing strategies to meet consumers where they are. Businesses utilize horizontal and vertical formats of video for various platforms. By leveraging visually appealing and emotionally compelling videos, companies can cut through the noise and leave a lasting impression on their target audience. We have filmed and edited a plethera of video marketing content that has been utilized on various platforms, filmed in different orientations. Telling your why to your customers communicates vision and does not come across salesy.

Why You Should Invest in Video Marketing

Moreover, video marketing offers a unique opportunity for companies to humanize their brand and build trust with consumers. Through behind-the-scenes footage, customer testimonials, and storytelling, businesses can create authentic connections that resonate with viewers on a personal level. By showcasing the faces and voices behind the brand, companies can foster a sense of transparency and authenticity, ultimately leading to stronger customer loyalty and increased brand affinity. As the demand for authentic and relatable content continues to rise, video marketing has become an indispensable tool for companies looking to forge meaningful connections with their audience.

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